We don't need so much, what we really need is how I can become better and better. The most modifiable reason is continuous change in behavior. How to do it? This book will give you the answer to self rescue.
——Peng Xiaoliu (bestselling author, author of several books such as "Onion Reading Method", "Subverting Mediocrity", "Let the Future Come Now", etc.)

★ A book to introduce the "Behavior Design Method", with 6 rules and 38 principles, it helps you upgrade from recognition to action, easily becoming addicted to meaningful things without fighting against your instincts, opening up a new path for self-transformation.
★ From addiction to control, in one step.Deeply analyze the principles of behavioral addiction, from negative addiction to positive addiction, from understanding the situation to breaking it, getting closer to a brand-new self every ten minutes, and regaining control of your life.
★Drawing on a wealth of examples, it offers more practical solutions to help readers resist the temptation in the age of entertainment and outperform 90% of people.

This practical work on psychology is written by He Shengjun, a popular Chinese psychology writer. The book delves into the logic of addiction, explaining in detail how your attention is triggered in an era skilled at manufacturing desires. It explores which psychological mechanisms fuel addictive behaviors, why instant feedback can't be resisted, how challenge escalation strategies manipulate actions, and why the feeling of incompleteness drives relentless pursuit. It also uncovers how information addiction ensnares you in the web maze of the internet.

By understanding these formulas of behavioral addiction, we can see through the essence and expose the tricks of product managers, enabling you to easily outperform those around you who are still trapped in it and acquire the ability to take things in your stride and let go.Moreover, reverse-utilize behavioral addiction to achieve greater efficiency in learning, working, and parenting, becoming a standout among peers!

He Shengjun is a psychology popularizer, MBA from Southwest Jiaotong University, former head of multiple product lines at Himalaya FM, former vice president of an electronic intelligent manufacturing platform company, and a popular author on Douyin, JD and Dangdang.
His published books include the best-selling "Courage Not to Dominate" (200k copies sold), "The Law of Increment", "Self-Discipline Addiction", "Efficient Learning", "Schrödinger's Cat", "Entropy Reduction Principle", "Amazing Self-Drive", "Behavioral Addiction", "Dimensional Communication", "Psychology of Negotiation", "Psychology of Marketing", etc.
Specializing in behavioral psychology, he strives to apply psychology to daily parenting, work, life, and financial investment, helping readers strategically become better versions of themselves. His articles on psychology have garnered over 19 million cumulative views across social media platforms.

Part 1: Breaking Cognitive Boundaries
Your understanding of behavioral addiction determines whether you can live a good life.
1.1 Truth: What makes you pick up but unable to put down
1.2 Cognition: These behaviors are all forms of addiction that you may not know
1.3 Trend: "Addiction-style design" is robbing you of time and energy
1.4 Drug Addiction: An allure even Freud couldn't escape
1.5 Behavioral Addiction: More terrifying than drug addiction is the heart's addiction

Part 2: Principle One of Behavioral Addiction
Behavioral triggers: How your "first attention" is predetermined
2.1 Action Principle: All addictive behaviors follow a psychological formula
2.2 Preference Triggers: The comfort zone where "there's always one for you"
2.3 Social Triggers: Two powerful buttons that activate your psychological mechanisms
2.4 Individual Triggers: How you unconsciously slip into roles
2.5 Mini Review: This is your first encounter with behavioral addiction

Part 3: Principle Two of Behavioral Addiction
Easily "falling in": Psychological mechanisms quietly push you forward
3.1 Beginner Benefits: The magic from rejection to addiction
3.2 Loss Aversion: Small favors vs. endless commitment
3.3 Sunk Cost: "Ultimate experience" for just five dollars
3.4 Blind Box Mentality: Uncertain rewards keep you hooked
3.5 Mini Review: The cost of an easy start

Part 4: Principle Three of Behavioral Addiction
Instant Feedback: The enchantment that keeps you going
4.1 Instant Feedback: What makes you check your phone every minute
4.2 Obsession with Low Probability Events: Can anyone really get rich overnight with slot machines?
4.3 Just Missed: "One more try and I'll catch the doll"
4.4 Random Rewards: Why uncertainty excites
4.5 Mini Review: Design elements that won't let you stop

Part 5: Principle Four of Behavioral Addiction
Challenge Escalation: Addictive strategies make it hard to quit
5.1 "Pleasure Points" Technology: The secret behind the popularity of online novelists
5.2 User Systems: What makes you feel "kidnapped" yet grateful
5.3 Flow Experience: The extreme comfort that satisfies compulsions
5.4 Endowment Effect: Nobel laureates explain how people get addicted
5.5 Mini Review: Lost in the journey of "leveling up"

Part 6: Principle Five of Behavioral Addiction
The Zeigarnik Effect: Unfinished business leaves you itching
6.1 Incomplete Matters: Suspense as a soul-snatching potion
6.2 Cognitive Gap: Why changing editing styles can lead to all-night binge-watching
6.3 Unpredictability: Excitement keeps you eagerly anticipating
6.4 Default Options: "Mind-reading playlists" keep your headphones on
6.5 Mini Review: Curse and solution of the Zeigarnik Effect

Part 7: Principle Six of Behavioral Addiction
Social Elements: The network maze that's hard to leave
7.1 Online Socializing: The invisible net catching tangible beings
7.2 Reciprocal Fission: The marketing "nuclear weapon" that sends shivers through salespeople
7.3 Community Socializing: Virtual organizations making you "addicted to the world"
7.4 Knowledge Socializing: Platforms alleviating knowledge anxiety
7.5 Mini Review: Socialization - an eternal human topic

Part 8: Clear Thinking
Effective Detoxification - Training yourself to start and stop behavior
8.1 Power of Habits: Metabolize a bad habit with a good one
8.2 Power of Micro-Habits: The unique "secret" to dismantling addictive habits
8.3 Power of Environment: Why only 5% of soldiers relapse into addiction
8.4 Power of Tools: Pomodoro Technique vs Evernote
8.5 Mini Review: Four powers to help you start and stop

Part 9: Regaining Control
Make yourself "addicted" to meaningful things
9.1 Gamified Learning: Utilize small team environments to stimulate positive feedback
9.2 Gamified Work: Encourage progress with a behavior points system
9.3 Gamified Parenting: Virtual prizes and gamified learning platforms