"A masterpiece when it comes to articulating a vision and professional perspective. Not many business and management books can combine both practice and theory like The Art of Managing Humans."
- Arik Reichman, formerCEO, Tnuva

"A highly interesting book, mainly due to its focus on both practicality and reflective insight... The book any professional must study and learn from."
- Prof. Gideon Kunda, author, Engineering Culture

"I finished the book with bated breath. It is a very engaging experience - as if Tsvika is there talking to you. Its down-to-earth attitude and the examples within make its practices much easier to apply. Being one of the most experienced HR VPs out there, Tsvika shows that professionalism, authenticity, and courage are a part of any good manager's identity. This book was written from the heart, and it is a must-read for any manager."
- Eitan Meiri, organizational psychologist and author of The Silent Plague of the Workplace.

Stop managing your employees – start managing your people.

At the core of any organization are the people who comprise it. They are the living, beating heart of any company, business, or startup that drives the company to be either highly successful – or a massive failure. They are a company’s most valuable resource, and it is your job to ensure that resource is developed, promoted, and maximized to its full potential.

Over the last three decades, Tsvika Abramovitch made a name for himself as a revolutionary large-scale CHRO, where he developed an all-encompassing model that has since been promoting growth and excellence at hundreds of organizations. Dubbed “The Seesaw Model,” Abramovich’s work has earned him global recognition and multiple awards, including a STEVIE Award for HR Executive of the Year and two HR Excellence Awards.

The Art of Managing Humans replaces work relations with working relationships, improving leadership through open communication, promoting welfare, worker involvement, and transparency. It is aimed at any manager, executive, and HR person who wants to identify the crucial balance between management and employees and the practical differences it bridges between mediocre companies and successful organizations.

Tsvika Abramovitch
Tsvika Abramovitch is an international expert in Human Resource Management Strategy and the author of The Art of Managing Humans. He built the applicable Seesaw Model to help managers deal with the complicated day-to-day situations that stem from managing the company’s human element. Abramovitch was the CHRO at Hadera Paper, Pelephone, Yes, Tnuva, Mekorot, Bezeq International, and other large-scale international companies. He lives in Israel.