★ A book tells you the difference between Haidilao Hot Pot and Xiabu Xiabu!
★Comparison of 40 details, 2 business models, the same high turnover rate, the business experience of two major hot pot chain brands;
★ Concluding the closing lessons of Haidilao Hot Pot and Xiabu Xiabu, analyzing the expansion strategies of catering chain enterprises, and pointing out the underlying logics of enterprise operation;
★ Online orders and offline distribution, comparing the takeout service between Haidilao Hot Pot and Xiabu Xiabu, and analyzing the characteristics of the "Internet catering" model.

Since 2021, Haidilao Hot Pot has closed 300 stores, while Xiabu Xiabu has closed 200 stores. Though the two companies have different positioning, they were once successful hot pot enterprises. Haidilao's service is fascinating, which becomes the mold of many enterprises. While Xiabu Xiabu makes hot pot into fast food, which is also favored by customers. What is the reason why they made the wrong choice and paid a heavy price?
This book will compare the two with their strategic choices, the enterprise localization, the mode of operation and many other aspects, finding out the underlying logics behind their successful operations, and helping business managers deeply understand how to build their own business system around strategic positioning.
This revised version also adds a summary of the lessons and an analysis of the reasons for the closure of two companies due to their blind expansion, confirming the importance of business logic once again.

Gong Qiguo (龚其国)
Professor of School of Economics and Management of University of the Chinese Academy of Sciences, Doctor of Management of Tsinghua University, Executive Director of China Society of Quantitative Economics, member of Logistics Management Sub technical Committee of National Technical Committee for Logistics Standardization.
He keeps researching on Lean manufacturing, and publishes many academic papers on this topic internationally. In 2009, the academic paper published in International Production Research was applied by German scholars to the process improvement of Thyssenborough, Germany's fifth largest enterprise. He is the author of "The Science of Doing Things: Details and Processes" and "Three Laws of Fine Management". At present, he is committed to studying Lean manufacturing management method driven by Big data.
He provides consultation and training for many enterprises, including Samsung Electronics, Fang, Goldwind, TBEA, China Petroleum Pipeline Corporation, Wuhan Railway Bureau, China Investment Guarantee Co., Ltd., Dongfeng Special Automobile, Xinjiang Changji Prefecture, the National Patent Office, the logistics unit of the Chinese Academy of Sciences, North Sichuan Vacuum Company, etc.

Wang Dan(王丹)
She received an MBA from the School of Economics and Management of the University of the Chinese Academy of Sciences, and wrote an MBA master's thesis "Comparison and enlightenment research on the operation modes of Haidilao Hot Pot and Xiabu Xiabu stores".