Moshe Klughaft, strategic advisor to world leaders
Wonderful book! A must-read for anyone looking to influence people and command a rhetoric. The book is about Bibi, but in fact it is a guide for candidates and speakers all over the world from the most skilled presenter. Whoever wants to understand leadership and how charisma is born - should buy this book immediately.

Hanoch Daum, Israeli comedian and television broadcaster (Yedioth Ahronoth)
Incredible! Do yourselves a favor and find some time for the Master of Influence. I was surprised by how good it was. It grants a rare opportunity to get to know Netanyahu from up close and learn how the master of words and speeches is elected as Prime Minister again and again. It is amazing to read the private stories from the offices and the secret documents, and to discover his body language tricks.

Attila Somfalvi, lead news broadcaster, Ynet
Amazing! This project is unprecedented. I had read and watched almost everything that has been made about Netanyahu, but this is something new, and on a level I did not think could be reached. Don't miss it. A must-read for anyone who wants to understand Israel.

Efi Triger, morning presenter on popular radio channel Galatz
Sheds a new light on why Bibi is elected again and again. At first, I was skeptical, because I didn't think there was anything new to say about the man, but this book manages to do it. I was absolutely fascinated.

Ya'akov Ahimeir, winner of the Israel Prize for communications, Channel 12
I have discovered the ammunition that feeds Netanyahu's weapon systems. I had assumed Bibi's words were spontaneous, but this book has proven otherwise. It has revealed to me the man's concealed characteristics and how the efficient use of vocabulary promotes his leadership and gets him elected again and again.

Ariel Kahana, political journalist, Israel Hayom
Highly recommended! Out of a number of projects concerning Binyamin Netanyahu, Master of Influence was highly accurate and interesting. An expert of body language and rhetoric and a journalist who manages to decipher each and every one of Netanyahu's theatrical tricks he uses to enrapture the crowd in Israel and the world.

Liat Natovicz, literary critic, HaShiloach
A new angle on Bibi's leadership, confidence, and political abilities. Shafran has managed to get his hands on thousands of pages from documents containing Bibi's speech drafts, correspondences with his advisors, and secret telegrams. Thus, we get to see Bibi at work, gaining an intimate look into perhaps the last area of privacy afforded to this public figure. Netanyahu's supporters and haters will each find what they wish for in this book. Beautiful and fascinating.

Riki Rath, Makor Rishon
Understand charisma! From the angle of the shoulders to the placement of the hands, from the tone of voice to the depth of gaze, from the first word to the final period. The secrets of Netanyahu's magical rhetoric are exposed to the public. Master of Influence is a work of art, and Shafran has revealed the private documents and secrets of charisma and rhetoric of one of the greatest speakers of all times.

★How did Israeli Prime Minister Binyamin Netanyahu get Biden to applaud him? What was the unprecedented influence he had over Trump? Why do the Evangelists see him as a messenger of God? And how has he controlled, for so long, public opinion in Israel, the US, and all over the world?

This groundbreaking and fascinating book reveals, for the first time, the ten secrets of Netanyahu. The secrets of how he became a world master of influence which he asserted over Clinton, Obama, Trump, Biden, and many others.

The book includes new revelations about Netanyahu and gripping stories from behind the scenes during his time as prime minister and even as a child.

It centers around dozens of Netanyahu’s never-before-seen private documents that reveal the secrets of propaganda, power, and charisma of the man who swept an entire nation and dictated global opinions – the ten secrets behind his speeches, interviews, and press.

This is Binyamin Netanyahu as you’ve never seen him before. A must-read for anyone interested in politics in the US, Israel, and the world.

Kave Shafran
Kave Shafran is Israel's leading media coach.
In the Prime Minister's office, he is responsible for preparing Israeli ministers and members of parliament for addresses to a crowd and in front of a camera.
As a journalist, Kave has covered all of Israel's prime ministers and presidents since the days of Yitzhak Rabin and to this day.
He hosts a television show about body language and rhetoric and teaches charisma and influence in several academic and public institutions.
Shafran researched Netanyahu and his methods for five years and received a treasure of Netanyahu's documents, which include speech drafts, secret telegrams, private communications, and personal notes. These documents are revealed here for the first time in a book that became a bestseller immediately after its release.
Shafran is also the head director of the Technion's digital learning array, which is considered Israel's leading university. He founded and commanded the IDF's communications school. For two decades he edited and anchored newscasts for Israel's leading television and radio channels.
Many senior managers, TED talk speakers, and leaders from Israel and abroad have studied at the Media Training workshops in Kave Shafran's television studio in Jerusalem, and thousands of students have taken his online courses.
Sharfran is 41 years old, holds advanced degrees in media from the Hebrew University in Jerusalem and is a father of three girls.