Establishing a Brand is not something that can be done with just one LOGO
How should designers be creative while understanding customer needs?
How can creators communicate with designers when they want to display their personalities in the market?

Giving inspirations for establishing brands to individuals who want to design for making money , and studios, or consulting firms!
To help entrepreneurs understand the design process and design their own unique LOGO!
From concepts to practical cases, the design director teaches you the unbeatable secrets to establishing a gold winning brand.

This series includes two books: Brand Design Power and Brand Design Power 2

Design directors from 7 well-known brand design companies across the north, central, and south share with the public without concealing.
36 brand design cases actually operating in the market are being commentated one by one.
More than 5 industries have different creative processes in various brand designs.

From drafting, proposal explanation, brand recognition system to practical application in business,
you will learn how to design, adjust, and apply to satisfy all homeowners!

There are more and more entrepreneurs starting with small businesses in Taiwan. How to create brand designs that highlight their personal style in the numerous same industry has become a dilemma for bosses.

This series specially invites professional practicing designers from all over Taiwan to share the current situation and experience of the design industry. Through Q&A, we can easily understand the industry situation and future market development, and propose effective ways to improve design skills. This can make novice designers comprehend the situation and begin their design work quickly!

Every brand design company is willing to provide the development process of well-known cases at home and abroad, and the logo design inspiration, so that designers and entrepreneurs can have a better understanding of the birth of the brand, and jointly create future achievements.

Features of this book
For designers
◎The design director of well-known brand consulting companies in Taiwan personally shares the reality of the design industry
◎Elaborating on the real processes of shaping well-known brands at home and abroad, and inspiring design creativity.

For entrepreneurs
◎To explain the design process with illustrations. To communicate and master our own brand.
◎To understand the purposes for brand design of major enterprises, and establish personal brands without confusion and puzzle.

※Design directors from 7 brand design companies across North, Central, and South share with the public without concealing.
※Illustrations of 36 brand design cases that actually operate in the market both domestically and internationally
※Brand design ideas for over 5 industries, including catering, petrochemical, beauty- cosmetics, and service industries