“This book is an engaging, clear, comprehensive course in economics that will give managers the key insights used every day by professional economists. For the average layperson interested in economics, this book is important. For the manager who wants their firm to thrive in an uncertain world, this book is essential. This is the best book on managerial economics I have ever read.”
——Sam Bowman, Director of Competition Policy,International Centre for Law and Economics

“The perfect way for busy people to understand how markets function, how they can be used to help managerial decision making, and how economic policy impacts corporate performance. Evans provides an excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended.”
——Allister Heath, Editor, The Sunday Telegraph

★The new work of Professor Anthony Evans, the leading manager of managerial economics tutor in Europe, professor of economics at the European Higher Business School, MBA and Executive MBA level managerial economics teaching director.

★The highly readable economics book and popular economics course,which helps readers understand the world through the eyes of an economist, think and make decisions like an economist, and effectively contribute to organizations, institutions and the entire Society creates value.

First published as Markets for Managers, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics. Professor Anthony J. Evans, one of Europe’s leading Managerial Economics instructors, brings the content that works in his classrooms to an even wider audience. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your go-to guide.

In this revised and updated edition, you will be led through the building blocks of economic theory and how they relate to the real world. You will see how thinking like an economist can improve your decision making, and how markets can be used to generate value within organizations and in society at large. The book incorporates the main principles of both micro and macroeconomics and takes a broad and diverse approach. In it you will encounter the most interesting economists and understand their contributions in a historical context. The practical format is perfect for professionals and students who want to gain an applied perspective on today’s most pressing economic issues.

Anthony Evans

Professor of Economics at the European Higher Business School (ESCP Business School), a faculty member of the Microeconomics of Competitiveness (MOC) at the Institute of Strategy and Competitiveness (Harvard Business School), and the Institute of Economic Affairs in the United Kingdom (Institute of Economic Affairs, IEA) Member of the Shadow Monetary Policy Committee.
He specializes in teaching management economics at the Master of Business Administration (MBA) and Executive MBA (Executive MBA) levels. He has introduced economic thinking to more than 2,000 current and future managers by combining lectures, case discussions and actual simulations. He has also taught at Lyon Business School (Emlyon Business School), Helsinki School of Economics (Helsinki School of Economics), etc. and personally designed and managed customized courses. He is currently the head of teaching at the London campus of the European Higher Business School (ESCP Business School) and has won the "ESCP Europe Teaching Award" (ESCP Europe Teaching Award).
He holds a master's degree and a doctorate degree in economics from George Mason University in the United States, and a bachelor's degree (honours) from the University of Liverpool in the United Kingdom.
He has published articles in a series of academic and business journals. Many important newspapers have reported on his work. He has also appeared on News Night and BBC World Service.