This is a modern-day step-by-step guide to climbing the ladder of success and becoming the best salesperson you can be – whether what you are selling is your product, your company, your service or yourself.
Bestselling author Dr. Yaniv Zaid has created the ten commandments of marketing, persuasion and sales to teach his readers exactly what they need to know. In his enlightening book he reveals his innovative method, tackling complex notions in simple and understandable terms.
Paired with Dr. Zaid’s unique Jewish-Israeli perspective and his rich experience, this book will help readers master the formula for success in all areas of life. From managers, CEOs, and small business owners to entrepreneurs, salaried employees, and the self-employed, this book has something for everyone.

Dr. Yaniv Zaid
Known to the world as “Doctor Persuasion”, economist and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success.
Dr. Zaid is recognized worldwide as an expert in the fields of public speaking, marketing, sales, negotiation, and persuasion, and placed 3rd in the 2003 world ranking of public speakers.
Following 20 years of international success, Dr. Zaid is often invited to give lectures and workshops around the world and is particularly sought after in the Far East.
Dr. Zaid’s two previous books, Public Speaking and Creative Marketing, are long-time Amazon bestsellers and have continually dominated the business categories ever since their publication. His books have already been translated and published with success in China, India, Taiwan, Macau, Hong Kong, and Vietnam.

Praise for Dr. Yaniv Zaid
“Yaniv is energetic, creative, fascinating, and sharp-witted.”---Intel HR, Israel
“Everything you said –works.”---Slava Grodinsky, family mentor
“You are clearly a top-level professional and there is much to learn from you.”---Hagai Shalev, business expert
“You gave me so much more than I could have imagined!... I’m certain you will continue to guide my business to international success.”---MentelistaS.L, Spain
"I am in the process of building my business, so I read a lot of business books. I have also been through a business coaching process. Your book was worth an entire year of business coaching to me!”---NogahRotem, therapist
“Your ability to understand the problems and needs of the people involved in persuasion and public speaking is amazing to me. It always seems as though you are reading your readers' thoughts and hitting the nail on the head in terms of what you have to offer.”---Yoav Zilka, personal trainer, about “Public Speaking”

Introduction ---- 9
COMMANDMENT NO. 1
Ask and get high prices for your products and services even in a “saturated” market---- 15
COMMANDMENT NO. 2
Brand Yourselves as Experts in your Field in Creative Ways, Even in a Competitive Market---- 45
COMMANDMENT NO. 3
Turn Compliments into Income and Motivate People to Act, Even if They weren’t Planning to Buy from You ---- 83
COMMANDMENT NO. 4
Put Yourself at the Front of the Stage, in Front of an Audience and in Front of Your Customers -----111
COMMANDMENT NO. 5
Create a Growing Community Around You, of Relevant Clients Only, and “Educate” it to Buy from You, Not From Your Competitors ----157
COMMANDMENT NO. 6
Market and Sell Differently, and More Effectively, Than your Competitors ---- 201
COMMANDMENT NO. 7
Put People through an Entire Persuasion Process with Marketing Writing ---- 273
COMMANDMENT NO. 8
Make as Many People as Possible Talk About You as Much as Possible (and Say Only Good Things, of Course…)---- 303
COMMANDMENT NO. 9
Provide Personal Attention and Make People Feel Comfortable with You, Even if They’ve Just Met You---- 345
COMMANDMENT NO. 10
Create Confidence and Trust in You, even if People Don’t Know You----381