★5 Major Operational Dimensions: Private Flow, Video Production, Top-selling Items Design, Followers Attraction and Pull in Flow, and Flow Conversion. Providing an in-depth analysis of operation rules from 0 to 1. Teaching you to create a low-cost, high exposure, and fully covered flow matrix step by step, and quickly realizing flow conversion and monetization.
★15 Key Topics: Pre-planning, Mid-shooting, Post-production, Contents Design, Creation of IP, Popular Goods Operation, Followers Attraction and Pull in Flow, Marketing Exchange, etc. Analyzing the logic and routine of short video operation from multiple perspectives. The methods is simple, practical, effective and repeatable!
★168 Practical Charts: The contents are so simple that we can easily understand. There are a large number of exquisite illustrations and tables in it. It integrates readability, interest, and visualization, presenting the main idea and expression effect in a clear and illustrated form, and avoiding readers' reading fatigue.
★260 Useful Tips: The authors have many years of practical experience in the field of short video marketing and operation. Combining the short video operation methods of Man Yi Finance, the author adopts strategies of “Operation Ideas, Case Analysis, Practical Tools, and Operation Guidance”, helping you solve the doubts, difficulties, and pain points of short video operation.

The book focuses on the current development status and trends of short videos in China, and provides a detailed analysis of the profit model and ecological map of the short video industry. It also contains a large number of charts and illustrations, presenting every detail of the refined operation of short videos in a simple and profound manner. On the step, you can create popular short videos from 0 to 1.
This book is suitable for new media practitioners, short video entrepreneurs, brand planners, and KOL influencers to read; It is also suitable for enterprises, brands, or merchants who wish to monetize their businesses through short videos; It can also be used as undergraduate and graduate training materials for majors such as news communication, marketing, and public relations in higher education institutions.

Chen Yana（陈雅娜）
Chairman and CEO of Xiamen Man Yi Service Group Co., Ltd., President of Fuzhou Long Wen Chamber of Commerce, President of Xiamen Business Agency Service Industry Association, part-time professor of the Department of Finance and Accounting of Zhejiang Vocational and Technical College of Economics and Trade, and practical mentor of new media marketing.
She gains awards “2016 Salute to Xiamen's Top Ten Business Leaders", the "2017 Xiamen New Economy Leader Business Spirit Award", the "2018 Xiamen Economic Top Ten Figures", and the "2018 Outstanding Top Ten Young Fujian Merchants".
In 2014, Chen Yana, with her innovative and unique WE Chat marketing methodology, led Man Yi Financial Group to create a miracle of customer fission and multiplication. Now, it has developed into a cross regional and diversified enterprise group, with over 10000 enterprises establishing service cooperation, radiating from Xiamen to 31 subsidiaries nationwide, becoming a benchmark for the industry to learn from.

Liu Dongming（刘东明）
Director of the Curriculum Center of the E-commerce Research Group at Peking University, Chairman of the Global Big Health Industry Alliance, Co Chairman of the International Social E-commerce Festival, Chairman of the E-commerce Island Private Board, Executive Chairman of the China New Economy and Internet Conference, Executive Director of the Social New Retail Center of the China Health Association Service Advisory Committee, Founding Expert of the Peking University and Tsinghua University Network Marketing President Class, Visiting Professor at Shanghai Jiao Tong University, Harvard University, Cambridge University Founder of the Oxford University Study Tour.
He used to provide training guidance for the State Food and Drug Administration, Tong Ren Tang, Jiangzhong Group, Mercedes Benz, BMW, Shanghai Investment Morgan, Shangri La, ICBC, China Merchants Bank, PetroChina, China Eastern Airlines, Hainan Airlines and other units.

【Part 1】Private Flow: Popularizing Short Video and Making Commercial Monetization
Chapter 1 Flow Depression: The Era of Short Video Dividends Comes
Chapter 2 Monetization Channels: Main Profit Models of Short Video
Chapter 3 Ecological Map: Main Short Video Platforms in China
【Part 2】Video Creation: Creating Popular Short Videos with Millions People Hits
Chapter 4 Pre-planning: Quickly Building a Short Video Team
Chapter 5 Mid-shooting: Practical Tutorial for Short Video Photography
Chapter 6 Post-production: Advanced Introduction to Popular Short Video
【Part 3】Top-selling Items Design: Content Planning and Operations Guidelines
Chapter 7 Content Planning: Short Video Content Operation Planning
Chapter 8 Popular Contents: Creating a Perfect IP
Chapter 9 Fine Operations: Realizing Content Transformation and Monetization
【Part 4】Followers Attraction and Pull in Flow: Quickly Build a Private Flow Pool
Chapter 10 User Operations: Exploding the Growth Fission of Fans
Chapter 11 Introduction to Fan Rising: Exploding the Growth Fission of Fans
Chapter 12 Channel Diversion: Low Cost, High Exposure, Full Coverage
【Part 5】Marketing Exchange: Practical Strategies for Short Video Marketing
Chapter 13 Brand Empowerment: Content-Driven Brand Growth
Chapter 14 Combination of Product and Effect: Flow Transformation of Native Advertising
Chapter 15 E-commerce Monetization: Transforming Flows into Purchasing Power