★The ultimate inventory of cult fragrances: totally subjective, utterly essential.

Far from just a simple list, this reference guide takes readers on a journey through perfume history, spanning 130 years of scent creations. Jeanne Doré and the Nez collective wanted to highlight the 111 perfumes that matter, be they iconic, celebrated, unknown, bestsellers or extinct. This new edition has a chapter devoted to extinct perfumes, while also presenting new creations launched since 2017.
From Jicky (1889) to Tabac tabou (2015), this subjective and fanatical selection is organized into 7 periods that marked the biggest transformations of the industry. These texts, sensitive, peculiar and informative, are aimed at experts, connoisseurs, young enthusiasts, and the uninitiated alike.
The one hundred and eleven perfumes you must smell before you die undeniably contribute to the highly anticipated arrival of a demanding and accessible olfactory culture, essential to better smell and feel the world around us.

JEANNE DORÉ
A renowned expert in perfumery, JEANNE DORÉ is the co-founder of the auparfum.com website and of "Nez, la revue olfactive".

YOHAN CERVI
Editor for Auparfum et Nez, YOHAN CERVI is a specialist in the history of 20th century perfumery, and leads olfactory workshops on the subject. He is co-founder of the independent creative laboratory Maelstrom.

ALEXIS TOUBLANC
Trained as a perfumer at Isipca, ALEXIS TOUBLANC writes for Nez and, since 2010, for Auparfum. He is a founding member of the first independent perfume prize in France, the Olfactorama.

– 1880-1939 the golden age of modern perfumery
– 1940-1969 from fashion designers to hippies
– 1970-1979 a wind of freedom
– 1980-1989 the reign of marketing
– 1990-1999 end of the century perfumery
– 2000-2009 the birth of the niche
– 2010-the present day, current mutations
– The perfumes you should have smelt before they died