★ Netccentric Group founder Cheo Ming Shen shares his entrepreneurial story, from an academically mediocre student to the CEO of a listed company. With over twenty years of experience in serial entrepreneurship and investment in Southeast Asia, he was named one of Asia's 25 Outstanding Young Entrepreneurs by *BusinessWeek* and received the Singapore Entrepreneurship Award in 2015!
★ This work is not just about business, but also about the human spirit's ability to adapt, learn, and succeed in adversity. It proves that with the right mindset, you can indeed "conquer" life's algorithms.
★ This work will guide you through finding your life's purpose, building trust, and transforming every life experience into a stepping stone to success.

Dive into the riveting journey of Cheo Ming Shen in Beating the Algorithm, where entrepreneurship, life lessons, and personal growth intertwine to form a narrative of resilience and vision. From his childhood dreams inspired by the Japanese manga Doraemon, to navigating the high stakes of corporate leadership and the unpredictable tides of Silicon Valley-style innovation in Southeast Asia, Cheo’s story is a masterclass in understanding the game of life.

This book isn’t just about business; it’s about the human spirit’s capacity to adapt, learn, and succeed against all odds. Cheo shares his ascent from a self-described academic underachiever to the CEO of a publicly listed company, detailing the rollercoaster of launching startups like Nuffnang and Dayre, facing betrayals, and embracing the unexpected joys of life like his marriage and fatherhood.

With candid reflections on success, failure, and the art of pivoting in both business and personal life, Beating the Algorithm offers invaluable insights for entrepreneurs, dreamers, and anyone looking to find their path in an ever-changing world. Cheo’s narrative is both a cautionary tale and an inspiring saga, proving that with the right mindset, you can indeed “beat the algorithm” of life. Discover how to find purpose, build trust, and turn every life experience into a stepping stone for greatness.

Cheo Ming Shen aka Tong Ming Shen
Cheo Ming Shen @ Tong Ming Shen, or Ming, has 2 decades of experience as a serial Entrepreneur and Investor in South East Asia, and in 2006, co-founded the Netccentric Group and its well-known subsidiary, Nuffnang.

The Netccentric group, Nuffnang and its 21 regional subsidiaries, pioneered the concept of advertising on blogs and social media influencers pages, introducing a new marketing channel for brands, and professional career opportunities for bloggers and social media influencers.

In 2013, Ming conceived and launched the popular mobile blogging platform and community, Dayre.
In 2015, he successfully led Netccentric Ltd as CEO, through an Initial Public Offering on the Australia Stock Exchange.

He exited Netccentric successfully in 2020, and in 2021 was appointed as CEO of one of his investee companies, the Vemimo Group, which owns popular fashion and lifestyle label, Our Second Nature and sustainable label, Atlas Kind.

Ming is also an Angel Investor in several startups and SMEs, actively advising them in an official and unofficial capacity.Ming was recognized by Businessweek as one of Asia’s Top 25 Young Entrepreneurs. In 2015, he was awarded the Spirit of Enterprise (Singapore) Award. Ming graduated with a Bachelor’s of Science (Honours) in Government and Economics from the London School of Economics.

An avid collector of timepieces and contemporary art, and a lover of food and travel, Ming is happily married to his Thai entrepreneur wife Patty with whom he shares a long awaited daughter, Mila.