Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
- Market Research Business
- Categories:Marketing & Sales
- Language:English(Translation Services Available)
- Publication date:February,2017
- Pages:264
- Retail Price:(29.95美元)
- Size:(Unknown)
- Page Views:137
- Words:(Unknown)
- Star Ratings:
- Text Color:Black and white
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Description
Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers.
Online resources include web links to inspiring reading, and further website resources.