★Deeply analyzing the technical architecture, ecological map, capital layout and application scenarios of the Metaverse, and exploring the path of future digital civilization;
★Facebook, Microsoft, Nvidia, Roblox, BAT, and ByteDance are all in the Metaverse. The book can help readers to understand trends of Frontier Technology, and seize the future investment opportunities.

2021 is the first year of the Metaverse, which indicates that human society is moving from the physical world to the digital world, and finally into the digital parallel world where virtual and reality are intertwined. The deep integration of cutting-edge technologies such as 5G, blockchain, VR/AR/MR, spatial computing, AIoT, Big data, 3D engine, etc. has built the "digital base" of the Metaverse. As a high-level form of digital civilization, the Metaverse not only sets off a new wave of technology and capital in the global scope, but also has a profound and extensive impact on human social economic system, governance system, ethical values, etc. In the coming future, our work, study, social interaction, entertainment and consumption will all get three-dimensional and immersive experience in the Metaverse world.
This book gives a systematic introduction to the past, present and evolution of the Metaverse. From five dimensions of "Concept", "Industry", "Practice", "Empowerment" and "Future", it comprehensively expounds the technical structure, industrial ecology and implementation path of the Metaverse, carefully combing practice and layout of global technology enterprises in the field of Metaverse, and deeply explaining entrepreneurship and investment opportunities in the Metaverse industry chain. This book attempts to describe the application scenarios of Metaverse in blockchain, games, social networking, content, e-commerce, marketing, architecture, design and other industries, in order to outline a future picture of the Metaverse world for readers.

◆“Concept”: This chapter comprehensively describe the origin, development, essential logic and evolution path of the Metaverse, and help readers clarify the future development trend of the Metaverse industry; it analyzes the core features and elements of the Metaverse in detail, trying to describe the world view of the Metaverse to the readers; it focuses on the realization path of Metaverse with a detailed analysis of the technical principles and supporting system behind it.
◆ “Industry”: This chapter focus on sorting out the 7 layers of industrial chain of the Metaverse from the perspective of industrial ecology, like the experience layer, the discovery layer, the creator's economic layer, the spatial computing layer, the decentralization layer, the human-computer interface layer, and the infrastructure layer, etc. It also analyzes from four core aspects, such as hardware, software, content, and transactions, helping readers seize the bonus opportunity under the wind of Metaverse.
◆ “Practice”: In 2021, Metaverse will detonate the global scientific and technological circle and capital market. This chapter combs in detail the practice and layout of Facebook, Nvidia, Microsoft, Unity, Decentraland, Tencent, Baidu, Alibaba, ByteDance and other global technology enterprises in the Metaverse field, trying to provide reference for relevant investors and entrepreneurs in the Metaverse field.
◆ “Empowerment”: The Metaverse is regarded as "the future digital survival", which has a profound and extensive impact on the economic system and business model of human society. This chapter deeply analyzes the application scenarios of Metaverse in blockchain, games, e-commerce, marketing, architecture and other fields, looks forward to and studies the commercial value of Metaverse, and promotes the deep integration of various industries and Metaverse.
◆ “Future”: The rise of the Metaverse marks the beginning of the digital civilization era after the human society has experienced agricultural civilization and industrial civilization. This article combs the perspective of Science fiction, discusses the relationship between science and technology, civilization and the future of mankind. The author attempts to outline a future picture of the Metaverse world, and puts forward his own thoughts for the road of human society to digital civilization.

Huang Anming(黄安明)
He is the Founder and CEO of Metaverse (Shenzhen) Future Technology Group, Dean of Metaverse Cognitive College, Founder of Metaverse Association, Cutting-edge investment analyst, Senior researcher in the field of digital currency；
He has been committed to blockchain technology development, financial investment and practical innovation for many years. As a famous blockchain media columnist, such as the Planet Daily and Golden Finance, he is good at macroeconomic trend analysis, and has profound insight and rich practical experience in Metaverse, blockchain, NFT, DeFi and other fields.

Yan Shaofeng(晏少峰)
He is a Private Financial planner, founder and CEO of Mailway Capital, founding partner of Xiling Investment, vice president of China Shaolin Calligraphy and Painting Institute, graduated from Zhongnan University of Economics and Law with a major in international finance, a master's degree in wealth management from North Central University, and a doctor's degree in financial management from the University of Arizona. He has successively held senior management positions in famous large enterprises such as banks, real estate, and wealth management, and is proficient in various financial products, and has rich practical experience in financial investment fields such as financial planning, asset allocation, wealth management, and wealth inheritance. In 2021, the Metaverse will ignite the global capital market. Yan Shaofeng and his investment team will actively layout in the Metaverse field, and the investment landscape involves VR devices, blockchain, games, social networking and other industries.

【Part 1】Concept: Opening a New Era of Metaverse
Chapter 1 Metaverse: Breaking the Dimensional Wall of Virtual and Reality
01. “Snow Crash” Apocalypse: Metaverse Big Bang
02. “Ready Player One”: ‘Oasis’ World
03. The Essence and Underlying Logic of the Metaverse
04. The Path of Evolution: the Ultimate Form of the Metaverse
Chapter 2 Core Elements: A Future Vision that Penetrates the Metaverse
01. Immersive Experiences between Real and Virtual World
02. Content Ecology Created and Driven by Users
03. A Three-dimensional Social Network System
04. Decentralized Economic System
05. Diversified Civilization in Metaverse
Chapter 3 Digital Quantum Leap: A Technical Path to Metaverse
01. Network Environment: Communication Bases of Metaverse
02. Virtual Interface: from XR to Metaverse
03. Data Processing: AI Computing Infrastructure
04. Authentication Mechanism: Virtual Digital Assets and Transactions
05. Content Production: Digital Twins and Voxel Modeling
【Part 2】 Industry: Ecological Map of the Metaverse
Chapter 4 Ecological Panorama: 7 Layers of the Metaverse Industrial Chain
01. Experience: The 'Non Materialized' Virtual World
02. Discovery: Building a Community Ecology of Metaverse
03. Creator Economy: Technology Sparks the Creative Revolution
04. Spatial Computing: The Mirror World of Digital Twins
05. Decentralization: Blockchain, DeFi, and NFT
06. HMI (Human Machine Interface): Revolutionary Interactive Experience
07. Infrastructure: the Technological Base of Metaverse
Chapter 5 Industrial Ecology: the Bonus Outlet in Metaverse Era
01. Hardware Layer: Carriers from Concept to Reality
02. Software Layer: the Underlying Technical Cornerstone of Metaverse
03. Content Layer: the Rise of “Game + Socializing”
04. Transaction Layer: Opening a New World of Virtual Assets
Chapter 6 Ideal World VS Real World: Opportunities and Challenges of Metaverse
01. Superspeedway: Blowing up the Global Capital Market
02. Typical Players in the Industrial Layout of the Metaverse
03. Realistic Dilemma: Capital, Technology, and Ethics
04. Social Governance: the Future Battle of the Metaverse
【Part 3】Practice: Feast of Technology and Capital
Chapter 7 Metaverse Layout and Practice of Metaverse in the United States Enterprises
01. Facebook: Ambition behind Renaming "Meta"
02. Nvidia: Omniverse Infrastructure Platform
03. Microsoft: Enterprise Metaverse Based on Digital Twin
04. UnitySoftware: Building a Complete XR Ecosystem
05. Decentraland: Explorer of Virtual Territories
Chapter 8 Metaverse Layout and Practice of Metaverse in China’s Enterprises
01. Tencent: Strategic Layout of “CRI”
02. Baidu: Launching VR 2.0 Industrialization Platform
03. Alibaba: DAMO Institute, a XR Laboratory
04. ByteDance: Building VR Ecosystem
Chapter 9 The Gold Digging Era: Entrepreneurial Opportunities in the Metaverse World
01. VR/AR: Opening the Next Generation Computing Platform
02. Pan-entertainment: the Arrival of the Content Economy Era
03. Virtual Socialization: Creating an Immersive Social Experience
04. Virtual Idol: Technology-Driven IP Monetization
【Part 4】Empowerment: Application Scenarios of Metaverse
Chapter 10 Metaverse+ Blockchain: Creating a New Digital World
01. Blockchain: the Underlying Technology of the Metaverse
02. Distributed Asset Circulation and Trading
03. Decentralized Identifier Based on Blockchain
04. Distributed Governance and Decision Mechanisms
Chapter 11 Metaverse+ Games: Restructuring the Game Industry
01. Game: the basic form of the Metaverse
02. Immersive and Diverse Gaming Experience
03. Starting with Games, Going Further than Games
04. Game Marketing Transformation in Metaverse Era
Chapter 12. Metaverse+ E-commerce: Driving the Transformation of Traditional E-commerce
01. New Shopping Experience in Metaverse Era
02. VR Shopping: Reconstructing the Relationship between People, Goods, and Market
03. NFT E-commerce: Next Super Outlet
04. Application of Blockchain in the E-commerce Fields
Chapter 13. Metaverse+ Marketing: World-Popular Marketing Scenarios
01. Metaverse Reconstructing the Global Marketing Model
02. Application Scenario of "Metaverse+ Marketing"
03. VR Marketing: Creating an Immersive Marketing Experience
04. Marketing Practice of VR Technology in Various Fields
Chapter 14 “Metaverse+ Architecture”: Future Architects
01. The "Digital Space" in the Virtual World
02. Architecture in the Context of Metaverse
03. Future Dream Maker: A New Professional Connotation
【Part 5】 Future: The Boundary between Science Fiction and Reality
Chapter 15 The Starry Sea: The Ultimate Imagination of the Metaverse
01. Metaverse Fantasy in Film and Television Works
02. Metaverse Fantasy in Literary Works
03. Metaverse Fantasy in Game Works
04. Metaverse Fantasy in Animation Works
05. Metaverse Fantasy in Entertainment Works
Chapter 16 Singularity Approaching: Technology, Civilization, and the Future of Humanity
01. Metaverse and Post Human Society
02. The Coming of the Third Productivity Revolution
03. How does the Metaverse Change Our Lives?
04. User collaboration, Virtual Economy, and Accelerated Interconnection
Chapter 17. The Future Comes: the Metaverse Reshapes the Digital Economy System
01. Low Code Development and Digital Transformation
02. The Explosion of New Species of Intelligent Technology
03. Future Open Network Community